Zee-Sony Merger to Impact India Inc.
India Inc. has been eagerly anticipating the Zee-Sony merger, and if petitions contesting the NCLT judgment do not arise, the deal should bring an end to the uncertainty surrounding the proposed integration of two major players in the Indian broadcasting industry.
Zee-Sony to Present a Threat to Disney Star and Viacom 18
The August 31 media rights auction for the BCCI bilateral rights is likely to be affected by this merger. It is anticipated that Zee-Sony will join forces to become a formidable force in the cricket broadcasting market, posing a challenge to Disney Star and Viacom 18.
Previous Arrangement with Disney Star
Before this, Zee had already agreed to cooperate with Disney Star, who had acquired global cricket rights for the next four years, beginning in 2024. Unfortunately, this arrangement faced issues due to the bank guarantee.
Conclusion
By 2024, Zee-Sony will be broadcasting ICC events on television. This merger is expected to have a major impact on India Inc. and the BCCI bilateral rights auction. Additionally, the partnership between Zee and Disney Star is likely to be affected by the bank guarantee.