Sri Lanka Leveraging Asia Cup 2023 to Bolster Economy
In the face of an economic crisis, Sri Lanka is utilizing the Asia Cup 2023 to stimulate their economy. Initially, instructions were issued to purchase Asia Cup tickets in dollars, and now the Sri Lankan Government has implemented new initiatives for tourism. President Ranil Wickremesinghe declared that the government will be introducing a new tourist plan called ‘Visit Sri Lanka’ in conjunction with the tournament.
Visit Sri Lanka Initiative
According to Lanka Express, the Sri Lankan government intends to launch the tourism plan. The goal is to attract 5 million tourists to strengthen the economy. It is estimated that more than 2.5 million of these visitors will be high-end tourists. Although there is no confirmed date for the launch of the venture, it is likely to take place around the Asia Cup.
Asia Cup 2023
The Asia Cup 2023 commences on August 30th, with Sri Lanka hosting 9 games. Colombo will host 5 games, while Kandy will host 4 games. Fans who travel to Sri Lanka to watch the games will have to purchase tickets.
Conclusion
The Sri Lankan government is utilizing the Asia Cup 2023 to stimulate their economy by introducing the ‘Visit Sri Lanka’ initiative. The tournament is set to begin on August 30th, with Colombo and Kandy hosting 9 games. Tickets must be purchased by fans who travel to Sri Lanka to attend the games.