BCCI Under Pressure Despite Windfall of Cash
The Board of Control for Cricket in India (BCCI) is feeling the heat, despite the influx of money from IPL Media Rights and potential profits from BCCI Media Rights. With Byju’s and PayTM’s departure, as well as MPL, the Indian board has reduced the base price for India Cricket Team sponsorships to Rs 350 crore. This is a significant decrease from the amount Byju’s paid for the last tenure, which was around Rs 287 Cr. The ed-tech company even extended the deal to 2023, shelling out around $55 million or Rs 450 Cr.
Reduction in Base Price
As per a report in the Economic Times, BCCI has set a new base price for bilateral matches featuring India at Rs 3 crore per match. This price is even lower for International Cricket Council (ICC) and Asian Cricket Council (ACC) tournaments, which have a base price of Rs 1 crore per match.
Conclusion
The Board of Control for Cricket in India is currently under immense pressure, despite the influx of cash from different sources. To cope with the situation, they have reduced the base price for India Cricket Team sponsorships, as well as for ICC and ACC tournaments. This is a huge decline compared to what Byju’s paid for the same tenure.