Adidas and the Indian Cricket Team: A New Partnership
Adidas has recently entered into a five-year partnership with the Board of Control for Cricket in India (BCCI) to provide the Indian cricket team with its jerseys. With the World Test Championship against Australia coming up soon, Rohit Sharma and his team will don the new Adidas kit. The estimated value of the deal is said to be around 350 crores over the five-year period.
Adidas Replaces Killer as the Kit Sponsor
Killer Sports had been temporarily filling in as the kit sponsor after MPL exited the deal. However, with the new partnership, Adidas will now be the official supplier for all three formats of men’s, women’s and age-group cricket. The BCCI expressed its enthusiasm for the partnership, stating that they are “committed to helping grow the game of cricket” and are “excited to partner with one of the world’s leading sportswear brands, Adidas, in this journey”.
Adidas Teases Cricket Fans with Small Snaps of the Upcoming Kit
Adidas has decided to build up the hype and anticipation for the upcoming kit by posting small snaps of it on social media. With just a week left before the World Test Championship, it is expected that the kit will be released soon. Fans can stay updated on the latest developments by following IND vs AUS live updates on InsideSport.IN.
Conclusion
The new partnership between Adidas and the BCCI is sure to bring a lot of excitement to cricket fans all over the world. The upcoming kit is sure to be a hit among the fans and Adidas has done a great job in teasing them with small snaps of the kit. With just a week left before the World Test Championship, fans can stay updated on the latest developments by following IND vs AUS live updates on InsideSport.IN.