Chennai Super Kings Reaches New Heights with MS Dhoni’s Leadership

MS Dhoni has been the driving force behind the success of Chennai Super Kings (CSK). With his cult-like following across the country, all CSK matches have been sold out at every stadium. Moreover, CSK has been able to capitalize on Dhoni’s popularity, charging more from sponsors than other franchises. This has led to the franchise setting a new record for brand value, reaching $212 million.

Chennai Super Kings Breaks $200 Million Mark

The brand value of CSK has seen a 45.2% growth year-on-year, rising from $146 million to break the $200 million mark. This makes CSK the most valued IPL franchise and puts them on par with the record-equaling 5th IPL title.

IPL 2023 Viewership Records

The Indian Premier League (IPL) has seen unprecedented success this year, with record numbers of viewership on Star Sports and JioCinema. According to Investment Banking company Houlihan Lokey’s report, IPL has touched new heights with a $3.2 billion valuation.

Royal Challengers Bangalore and Mumbai Indians

Virat Kohli’s Royal Challengers Bangalore (RCB) is the second most valued franchise with a brand value of $195 million. Mumbai Indians (MI) have slipped to third place with a valuation of $190 million.

Conclusion

MS Dhoni’s leadership has propelled Chennai Super Kings to a new level of success. With a record-equaling 5th IPL title, CSK is now the most valued IPL franchise, with a brand value of $212 million. Furthermore, IPL 2023 has seen record viewership numbers, with a $3.2 billion valuation according to Investment Banking company Houlihan Lokey’s report. RCB and MI follow in second and third place, respectively.