BCCI Media Rights Tender Set for Tuesday
After much anticipation and speculation, the Board of Control for Cricket in India (BCCI) will be releasing their media rights tender on Tuesday. Despite rumours that the BCCI was waiting for the Zee-Sony merger to take place before releasing the tender, it has become clear that the tender will be released regardless. There is a lot at stake following the Indian Premier League (IPL) media rights deal, leading to many broadcasters vying for the rights. The potential candidates include Disney Star (Star Sports, Hotstar), Viacom18 (Sports 18, JioCinema), Sony (Sony Ten, SonyLIV), Zee and FanCode, who will all be competing for TV and digital rights for a five-year period.
Bidding War Expected
The tender is expected to spark a bidding war between all involved parties. The BCCI are hoping to reap the rewards of their Rs 48,390 Cr sale of the IPL media rights. Previous BCCI broadcast deals have been for a four-year period, however, the new tender will be for five years. This means that the successful bidder will have the rights to all Indian home bilateral games and domestic tournaments for the duration of the contract.
Conclusion
The BCCI media rights tender is set to be released on Tuesday, with a lot at stake for all involved. With the deal being for a five-year period, the successful bidder will have access to all Indian home bilateral games and domestic tournaments during that time. As the tender is expected to lead to a bidding war, it is likely that the BCCI will once again be able to reap the rewards of the deal.